If you’ve done ever run and adwords campaign, then you know what a pain split testing can be! I’ve spent many an hour reviewing statistics in campaigns, determining well performing ads and setting reminders to come back and check these ads later, after they’ve gotten some traffic.
While surfing the net several weeks ago, I ran across this site.
Basically, theses guys have put together a code set that makes use of Google generated .xml reports, parses the data, then sends out easy to read text reports to your email every day. How cool is that. The split testing reports are sent textually formatted, but also include a link you can click to view the report, split test status and ad history more graphically.
They’ve set-up some basic color bars to visually show split test group performance and status. Green means Winner Ad found for sure, Blue indicates the Split Test is a dead-heat. All I have to do is write new ads as contest result in dead heats or winners. Very easy to use and a snap to set-up. I configured an entire account with over 500 ads in less than 15 minutes!
This split testing tool makes the Gigiawidget status! Good job guys.