If you’ve done ever run and adwords campaign, then you know what a pain split testing can be! I’ve spent many an hour reviewing statistics in campaigns, determining well performing ads and setting reminders to come back and check these ads later, after they’ve gotten some traffic.
While surfing the net several weeks ago, I ran across this site.
Basically, theses guys have put together a code set that makes use of Google generated .xml reports, parses the data, then sends out easy to read text reports to your email every day. How cool is that. The split testing reports are sent textually formatted, but also include a link you can click to view the report, split test status and ad history more graphically.
They’ve set-up some basic color bars to visually show split test group performance and status. Green means Winner Ad found for sure, Blue indicates the Split Test is a dead-heat. All I have to do is write new ads as contest result in dead heats or winners. Very easy to use and a snap to set-up. I configured an entire account with over 500 ads in less than 15 minutes!
This split testing tool makes the Gigiawidget status! Good job guys.
Squirrel
2 Trackbacks
Thanks so much for this info. I actually set up an account I was working on for split test and it’s only been 24 hours and I have results! I wonder when/if there will be an Iphone version of this app for those of us that travel alot, but want access to their SEM on the road?
Marc
Thanks for this info guys, we have got it setup and find it very helpful to monitor our campaigns while away from the office.
Thanks again!
Campaign Ad Team